Positioning, demand, customer insight, and long-range growth planning.
The press release said the inventory was automated, intelligent, and fun. The internal memo, nine months later, said the baristas could go back to counting it themselves.
A Muck Rack study has been getting passed around PR teams for weeks, and most people are taking the wrong lesson from it.
Somewhere in your organization right now, a quiet sorting is underway. Not a restructuring. Not a reorg. Something more permanent.
Barona CMO Joni Helminen built his AI content system himself. His framework for encoding brand voice and knowing what to stop delegating is the playbook most teams are missing.
Despite a decade of growth advice built entirely on audience size, the latest algorithm data shows follower count barely predicts how any single LinkedIn post performs.
In the span of a few weeks this spring, some of the largest and most watched companies in tech announced they were restructuring around the same idea: fewer people, completely different roles, and organizational models.
For 25 years, Google Search has worked the same way. You type something. You get a list of links. You click one. That's over.
State of Enterprise runs on the same infrastructure we deploy for our customers. This was never a marketing decision.
On February 9, 2026, OpenAI started testing ads in ChatGPT. Sponsored recommendations now show up at the bottom of AI-generated responses for users on the Free and Go tiers.
Companies are putting AI agents on org charts, giving them names, and calling them teammates. A large-scale experiment shows this is backfiring on accountability, quality, trust, and professional identity.
Experian, Ramp, LinkedIn, Redfin, Carta, and Realtor have all hired in-house economists or data storytellers.
