State of Enterprise

Melissa Rosenthal

Headshot of Melissa Rosenthal

Melissa Rosenthal

Co-Founder, Outlever

Melissa Rosenthal is the co-founder of Outlever. She writes about owned media, brand strategy, and how companies become the voice of their industry.

Melissa Rosenthal is the co-founder of Outlever, the platform behind State of Enterprise. Her work focuses on owned media, brand authority, and the playbooks companies use to own the conversations their customers care about.

Before Outlever, Melissa was Chief Creative Officer at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed. She has been featured in Forbes’ 30 Under 30 and Business Insider’s 30 Most Creative People Under 30.

Articles by this author

Anthropic's "AI Builds Itself" Story Lands Right on IPO Schedule - TEST
AI & TECHNOLOGY

Anthropic's "AI Builds Itself" Story Lands Right on IPO Schedule - TEST

Anthropic says Claude is now accelerating the creation of Claude. The data is interesting. The timing is more interes…Jun 10, 2026
We Power Our Own News Site. Here's Why That Changes Everything.
GROWTH & STRATEGY

We Power Our Own News Site. Here's Why That Changes Everything.

State of Enterprise runs on the same infrastructure we deploy for our customers. This was never a marketing decision.May 13, 2026
What Is Owned Media, and Why Is It the Only Channel That Compounds
GROWTH & STRATEGY

What Is Owned Media, and Why Is It the Only Channel That Compounds

Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers ar…May 5, 2026
The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation
GROWTH & STRATEGY

The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation

The brands that publish will be found. The brands that do not will be described by someone else, or not described at …May 4, 2026